Formula XO, Inc. is a Healthy Beauty solution company established to bring the benefits of Dr. Michael Zasloff’s pioneering dermal biome research to everyone to improve everyday health and well-being.
Founded in 2013 and headquartered in Sterling, Virginia, we develop, manufacture and distribute the illumai Biome Care System for the hair– the only hair system on the market made to protect, nurture and maintain the biome of the hair, skin & scalp.
If it’s not healthy, it’s not real beauty. Standard beauty practices destroy the dermal biome and are scientifically linked to the most common hair symptoms: dehydration and moisture loss, breakage and split ends, frizziness, color fade, dullness and itchy & flakey scalp.
Meanwhile, more and more people want healthier, natural and sulfate-free products - the growth forecast for the global natural personal care sector is at a CAGR of 9.64% through 2019.
What they don’t want: to compromise on the beauty experience or results. Most lathering sulfate-free products use organosulfates with the same damaging results and non-lathering shampoos don’t effectively clean.
A healthy biome delivers Healthy Beauty. We champion the biome with illumai -- the first beauty line made specifically to support this remarkable ecosystem.
Based upon 25 years of research, illumai uses patented formulas that preserve the essential proteins, peptides and oils natural to the hair and scalp. We generate hair that is stronger, shinier, moisturized and protected, and empower sustainable healthy beauty for any hair type.