We provide phone, email, and web video support, which is extremely cost-effective. We pass the savings back to our resellers through deeper wholesale discounts.
If you prefer in-person distributor schmooze, you'll be disappointed with Virtual Support. If fast response and better wholesale pricing sounds good, then our Virtual Support should be of interest.
Training vs Education
We are strong believers in the Professional Beauty Association's "consultative approach" to retail sales. That approach pre-supposes deep product knowledge, and the best stylists WANT to know all about the product, what it does, who it's for and when best to use it. Because illumai is radically new hair care technology, we are eager to provide training and support for your stylists and colorists.
We are strongly committed to training and will offer refreshers and new materials from time to time to keep the information fresh and top-of-mind.
Many professional styling products vendors offer credits for future Education offerings, especially when those Education workshops show the vendor's products in action. Because we are simply a hair cleansing system, we have decided that it would be better to give you a deeper discount on your wholesale purchases so that you can use the extra money to buy Education for your staff ... or to keep the money for yourself. Bottom line: We offer training. We do not offer education.
Placing an order is super easy. Just email a PO (or even just a free-form email) to firstname.lastname@example.org. We will acknowledge receipt of the order with an ETA. When the order ships (usually next business day), you'll get a shipping notice, including a tracking number. When the order arrives at your location, you can match up the packing slip with your PO or other ordering documentation.
If you have any questions about an order, simply contact customer service or your Account Manager by email or phone. If you want to discuss marketing ideas or promotions, contact your Account Manager.
During orientation, you tell us which credit card you want to use. All orders will be fulfilled using that credit card, unless you request a different credit card. We do not support COD or orders paid over time.
Ask The Experts
For a limited time, we are making our co-founders -- Dr. Michael Zasloff, Mario Russo, and our CEO, Wayne Willis, available to our Authorized Salons.
Each is an expert in their field, and can address almost any major question you have -- about the science of healthy beauty (Dr. Zasloff), about how illumai is best used by stylists and clients (Mario Russo), or about your business and marketing issues (Wayne Willis).
We want to help you grow your business.
We have an incredible story to tell, and we will be generating compelling content for our website and our own social media pages. We'd be happy to share the marketing assets (pictures, stories, white papers, infographics, videos) with you so you can re-use them in your social media feeds. We want to help you stimulate interest, engagement, traffic ... and new clients!
Professional Consultative Selling
In 2008, the Professional Beauty Association (PBA) commissioned an in-depth study of retail sales in salons -- what worked, what didn't work, what the best practices were, etc. They also found that some stylists were very effective at retail sales and others sold nothing. We have a license to the PBA materials and have developed some guidelines and training materials for both the salon owner/manager AND the stylists. If you wish, we'd be happy to offer this program (to you) and conduct training for your staff.